Lately, I've been reading about DLC. A lot of DLC. And, maybe it's just my imagination, but more and more companies seem to be announcing DLC before the game releases. Some even giving a general date(soon after the game's release, usually). I'm all for DLC. Really, I am. It's a great little feature to keep games from dying a few weeks after their release. But for the love of God, stop announcing DLC before the actual game has released. It makes you look greedier than you already are.

We all know how DLC can be ridiculously high sometimes(sometimes! Now always). So when we hear about a game for a few months, letting the hype set in, then announcing there will be downloadable content soon after its release just isn't a smart thing to do nowadays. Unfortunately this seems to be a growing trend, with the whole RE 5 debacle a few weeks ago, the announcement of Godfather II DLC, now we have the announcement of map packs for Dark Athena. It sounds as if the content is almost, if not completely done and they're purposefully holding back because they know people will pay for it. Thankfully gamers have caught onto this and have started calling the companies out. Does it work? No. At least not now.

The smartest thing to do is to keep your mouths shut, and release the content a few months after the game's release. Realistically you guys shouldn't start creating downloadable content until after the game has actually gone on retail, but we all know that'll never happen. Go ahead, keep developing it 1 month after you started on the actual game, as always. Just keep it to yourselves, ok? Thanks.

Also, new InstantAction podcast. Listen to it, yo.